As a former journo, I do find attending journalism conferences thoroughly useful ways to spend time.
Like two relatives forced to live next door to each other with a shared drive journalism and PR & communications need to co-exist.
Sometimes this is an easy relationship and sometimes it isn’t. But always when you peer over the fence there are things that you can learn from.
One brilliant pearl came from an event in London last week where Anita Zielina from Better Leaders Lab spoke about what media leaders needed to know about AI. Of all the ideas that emerged one really shone through that can be applied by anybody in the comms industry be they long in the tooth or new.
Tip: “Reduce the noise”
By reducing the noise, this doesn’t mean turn down the volume and pretend AI isn’t happening. Far from it. What she meant is to protect your mental health you need to stop firing out emails about AI, reading them and making hand-break turn decisions based on what you’ve just read.
This makes lots of sense.
In the ‘always on’ culture we can think we need to be awake 24-hours and available seven days a week. But if we do that we make bad decisions.
Instead, put some time aside every week. Leave the AI for then. In that window, turn up the volume and dive into it.
By protecting yourself you’ll make better progress.
For more, I deliver training to help you make sense of the changing landscape.
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Creative Commons credit: Phillips boom box by Retired Electrician.
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enjoyed your post and “noise” can come from so many areas, and many need to be careful with ” making hand-break turn decisions”