In Northern Ireland, TV news has an unassailable lead as the most popular channel for news.
BBC One with 42 per cent is the single most popular channel narrowly beating by one per cent UTV / ITV1.
Facebook is in the third place with 29 per cent.
The figures come from Media Nations 2025: Northern Ireland.
For news, television as a whole reaches 64 per cent of the population beating radio stations and social media which are tied on 46 per cent each. Print media lags behind on 16 per cent.
Elsewhere in the report
In Northern Ireland, adults watch the most TV of any UK nation at two hours six minutes per day.
Local radio out performs in the country. A total of 64 per cent pick up news from local radio which is twice the level of other parts of the UK. BBC local radio is listened to by 18 per cent and with commercial radio 44 per cent.
Superfast broadband is ubiquitous with 99 per cent of the population able to access this.
The largest TV audience in 2024 with 630,000 was The Grinch on Netflix.
Two-thirds of the population watch at least three minutes of YouTube at home but the country has the lowest rate of watching the platform – 35 per cent – in the UK.
Adults in Northern Ireland are more likely to watch the news on TV than anywhere else in the UK. Sixty per cent watch in Belfast, Lisburn and Omagh compared to 51 per cent in England.
Podcast listening at 19 per cent is the lowest in the UK.
You can find the full Ofcom Media Nations 2025 here.
I’ve blogged a summary for the UK here, Wales here and Scotland here.
I deliver training to help you make sense of the changing landscape ESSENTIAL AI FOR PUBLIC SECTOR COMMS, ESSENTIAL COMMS SKILLS BOOSTER, ESSENTIAL MEDIA RELATIONS and ESSENTIAL VIDEO SKILLS REBOOTED.
Creative commons credit: The Book Stop, Omagh By Kenneth Allen.