This is your quarterly reminder that yes, Facebook still hates it when you put links into your post.
Data for the first three months of 2025 has been published by Meta that show that a meagure 1.3 per cent of people’s timelines were taken up with posts with links.
However, there is a bit of a comeback for content from pages without links. It now stands at 12.7 per cent. That’s almost as much as the long-favoured Facebook groups content.
This compares to a rock bottom 0.0 per cent of people’s Facebook timelines that had pages content in early 2024.
So, in short, there’s oxygen for your Facebook page but not really if you post a link. Even Meta themselves have begun to advise posting in the comments.
A third of content comes from an AI selection based on your viewing, scrolling and engaging habits. This is classed as ‘unconnected.’ It’s Facebook’s idea of a ‘For You’ page where content is selected for you on what you’ve been engaging with. This explains the midweek recipe idea from a recipe group after you’ve been complaining about the lack of cookery ideas, for example.
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Creative commons credit: Prospect Hill, Galway in 1985 by John Baker.