WHAT’S THAT?: At last… improved insights for WhatsApp Channels

Well, it looks as though some more useful tools have finally been added to WhatsApp Channels.

WhatsApp Channels was launched as a way organisations could broadcast one way messages to subscribers.

There’s also no limit to subscribers which blows their previous offering WhatsApp for Business with its 256-subscriber limit out of the water.

Bigger accounts such as Real Madrid with 61 million subscribers have made the most of the platform.

Now, scrolling through my under-used WhatsApp Channel I’ve noticed they’ve added insights around reach, growth and followers.

You can see this here: 

Compared to the insights available for Facebook and Instagram the Meta offering here is thin. While this is not spectacular this does move things in a more positive direction.

Universal use

The latest Ofcom stats show that WhatsApp gas now become the most used social app in the UK. It reaches 91.1 per cent of adults in the UK over 18. That’s almost ten points higher than the next most significant challenge YouTube. 

This makes it a huge player.

It’s as close to the universal social media channel. 

Incidentally, you can follow my WhatsApp Channel here. My New Year’s Resolution is to post more to it. 

But we’re still getting to grips with it

There are several public sector organisations who are experimenting with WhatsApp but I’m not sure anyone has it entirely nailed.

The improvements in insights has to be a positive step to comms people who are looking to map the impact of their output. 

I’ve mentioned before that the Daily Mail approach of multiple WhatsApp Channels feels like the way to go. For them, if you want the Kardashians then you can just have that on the Kardashian WhatsApp. If you want news from Westminster then you can have just that. 

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