Nothing shows that the media landscape has changed like the turbulent state of X, formerly Twitter.
What used to be the darling of the public sector has now fallen out of favour.
While the algorithm is still boosting journalists and politicians on the former 140-character site public sector corporate accounts are struggling to cut through. More than half of public sector organisations are evaluating how they use it.
So, where are we with the platform and the two contenders Threads and Bluesky?
UKOM Ipsos Iris has published some data which was gathered in September.
You can see that here:
You can look at the Bluesky data and say that the platform is booming – there’s a 445 per cent rise in three months. Time spent on the platform has also increased by more than 200 per cent. So, the trends are upwards. But the overall numbers are still low in comparison to other sites with 500,000 UK users.
For Threads, there’s a rise of almost 40 per cent with 6.9 million UK users since June. This puts the Meta-owned platform in a strong position.
For X, formerly Twitter, there are 22.3 million UK users with a 6.1 percent drop since the summer. Strategically, this is a large drop but this is by no measure a platform killer. The bottom has not fallen out of the market while the trend is there.
You can compare these figures with the larger Ofcom data release on social media users published earlier in the month with the data collected over the summer.
In summary, Bluesky is growing but it is by no means close to eclipsing Elon Musk’s platform. The Meta Threads is in a stronger position.
Bring on 2025.
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