An important summary paper on where AI is heading with NHS communications has been published.
In many ways, health is the prime sector for AI, as there are advances in how AI can be used to diagnose and treat patients. Data from the Ada Lovelace Foundation shows that people are happier with AI in health than they are with any other area.
But these clinical advances are not something that stay in the domain of medics. They need to be communicated. Not only that but there are tools and approaches that NHS comms can start to work with.
I’ve run the Engagement Paper on NHS Communications through Googloe Notebook to come up with a 20-point summary. If this is a useful taster dive into the document which can be found in a LinkedIn post by Ranjeet Kaile on behalf of the group that pulled the document together.
It’s a document of reassurance just as much as it is forward looking.
What’s particularly encouraging is that the door is open to get involved. If you work in NHS communications this would be something to explore. It’s always better to help the process of change than be changed at.
Here’s the summary from Google Notebook.
20 Key Points for NHS Communications and PR Professionals About AI
Here is a summary of 20 key points about AI for NHS communication and PR professionals, tailored for an audience that may be apprehensive and not well informed about the topic:
1. AI is Here to Stay: AI is rapidly changing healthcare communication. The NHS is committed to using AI to improve communication with staff, patients, and communities.
2. AI is a Tool, Not a Replacement: AI will augment human capabilities, not replace jobs. The goal is to enhance efficiency and effectiveness, allowing professionals to focus on more complex tasks.
3. Human Touch Remains Essential: AI will never replace the human elements of communication, like empathy and compassion.
4. Benefits for Everyone: AI can personalise communication, improve accessibility and inclusivity, facilitate better collaboration, and empower patients and communities.
5. Real-World Applications: AI is already used in chatbots, content creation, media monitoring, and personalised messaging.
6. Future Trends: AI is expected to further enhance multilingual communication, storytelling, and personalised patient communication.
7. Tailored Communication: AI will help deliver personalised messages based on individual preferences and needs.
8. Breaking Barriers: AI can overcome language barriers and make healthcare information more accessible to diverse populations.
9. Enhanced Efficiency: AI can automate routine tasks, freeing up communicators for more strategic work.
10. Data-Driven Decisions: AI analytics can provide deeper insights into audience behaviour and campaign effectiveness.
11. Improved Crisis Management: AI can monitor potential issues and enable rapid responses during emergencies.
12. 24/7 Availability: Chatbots powered by AI can provide information to patients, staff, and stakeholders around the clock.
13. Addressing Challenges: The NHS recognises the challenges associated with AI, such as ensuring safety, quality, and reliability.
14. Data Privacy is Paramount: The NHS is committed to protecting data privacy and security, complying with all relevant regulations.
15. Ethical Considerations: The NHS will develop AI systems that are fair, transparent, and trustworthy, addressing potential biases.
16. Workforce Support: The NHS will provide training and support to equip communication staff with the skills needed to work effectively with AI.
17. National Framework: A national operating framework will guide the use of AI in NHS communications, ensuring consistency and best practices.
18. Collaboration is Key: The NHS will collaborate with stakeholders, including staff, patients, regulators, and industry partners.
19. Continuous Learning: The NHS will stay informed about advancements in AI and adapt its approach based on feedback and best practices.
20. Your Input Matters: The NHS values feedback from communications and PR professionals to shape the future of AI in healthcare communication.