The martech map has long been a good yardstick of the pace of change for AI.
The 2024 edition has been published at martechmap.com.
While it articulates visually the maze of tools that are out there it also works as an interactive map that checks and logs new tools by category.
Martech – short for marketing technology – lists applications and websites with added Artificial Intelligence.
Move your mouse across the link on the website you can see a range of different categories from PR, content marketing, display and programatic advertising, mobile marketimng, CRMs and also tools for print.
You can also find out basic information as your mouse hovers as well as click through to the site.
So, there’s a list of almost 80 tools that use AI that are PR-specific. This includes mainstream platforms such as Cision, Veulio and pr.com’s press release tool.
There’s also more than 300 for video including YouTube but also a tools that allow a range of skills such as animation, voiceovers and text to video.
It’s as close to a search engine for AI tools as I’ve seen which is going to make experimentation easier.
It’s also important to note that the 14,106 figure is a 27.8 per cent growth year-on-year. Less than three per cent of vendors have pulled out their services in the past 12-months.
There’s also hundreds that work with Open AI’s ChatGPT tool.
This is a fantastic resource! The growth of AI in marketing is staggering, and it’s helpful to see it visualized like this. 27.8% growth in a year is incredible. It can be overwhelming to find the right AI tool. I’ve also been on the hunt for a good AI tools search engine; this helps, but for an even broader range, I’ve found a comprehensive AI directory useful. Thanks for sharing!