I’m excited to tell you that I’ve launched a WhatsApp channel and I’d like you to sign-up.
The aim is to send one piece of content a day that’s going to be useful to a public sector comms and PR person. Just one. I don’t want to flood you.
I’m calling it Dan’s Daily Useful. You can join here: https://whatsapp.com/channel/0029VaBUqU2C1FuH6rAdhf3G
Why WhatsApp
For the past two years I’ve been banging a drum for WhatsApp. It’s used by eighty per cent of 18 to 65-year-olds in the UK and I’ve long thought it’s only a matter of time before Meta launched a tool to allow organisations to meaningfully connect with their audiences.
So, when WhatsApp Channels was launched a few months ago I’ve been keeping close tabs on how it works. If I’m training and advising on the platform it makes sense to get hands on with it. So I am.
Why WhatsApp Channels
WhatsApp Channels is a broadcast GDPR-friendly platform where I’ll be able to broadcast and you can react with a reaction but not jump into the channel or see other people’s name or phone number and others won’t see yours either. Here’s a basic WhatsApp Channels guide.
Why one piece of content a day
Back in 2018, the Financial Times launched a pilot allowing one free link a day to WhatsApp subscribers. It was a huge success. I filed it away for future use.
I’m still sending a weekly email
I’ve been sending a weekly email for the past eight years. I’ll still be doing that. You’ll be able to get some content, blogs and research earlier through the WhatsApp Channel.
As I get to grips with WhatsApp Channels I’ll share the learning for you.
That’s it.
Tell your friends.
I love this….