It’s been a while since I blogged about human comms and now I’m writing three in a week.
Bravo Shropshire Council not for a human story but for speaking in human.
It’s a recognisable language that you recognise when you see it.
In this case, their Twitter account wanted to warn of inclement weather.
Rather than link to their website in a very 2009 way they built a thread and used a GIF of BBC weather forecaster Michael Fish who famously dismissed what ended up to be a massive night of weather in 1987.
The link is here…
Marvellous work, Shropshire.