Here’s a useful tool to help you with your social media review… 2021 census data.
The helpful people at the Office of National Statistics have produced a tool for England & Wales for you to drill into data for a local authority area.
Not only that but you can also drill into smaller sub areas of wards.
You can find the link here.
This is important because it gives an indication of the ethnic diversity of the area you are looking at.
Areas with wider diversity means you can have more of a challenge in reaching your audiences. It’s also helpful to have the data that shows you the size of the task.
I’ve blogged separately here on the task of running a social media review.
Census data in Scotland is being collected separately and the collection and publication is fraught with some difficulty. Census data in Northern Ireland is published separately.