CHANGE #3 Ofcom 2022 data for how the UK consumes media

Ofcom is here with its generous array of data into how people are consuming the media.

The Communications Market 2022 report is here once with useful insight.

Here’s a round-up of some of the data the struck me.

UK social media use (monthly users)

Facebook 46.7 million
YouTube 45.6 million
WhatsApp 41 millon
Instagram 36.3 million
Twitter 30.8 million
LinkedIn 18.8 million
Pinterest 16.6 million
TikTok 15.4 million
Snapchat 11.8 million
Nextdoor 9.2 million

Time spent by UK adults listening to radio in 2022 (hours per month)

15 to 24-year-olds 10.9 hours
25 to 34-year-olds 14.8 hours
35 to 44-year-olds 18.1 hours
45 to 54-year-olds 21.8 hours
55 to 64-year-olds 24.9 hours
65+ 26.0 hours

Time spent online by UK adults (daily)

All UK adults over 18 3 hours 59 minutes
18 to 24-year-olds 5 hours six minutes
55+ 2 hours 58 minutes
All UK women 4 hours 11 minutes
All UK men 3 hours 46 minutes

Other stats on UK adults

94 per cent of homes have internet access
39 per cent play games online
10 per cent use online dating apps
67 per cent see there being more benefit than pitfalls for using the internet
47 per cent seen online harm in the previous week
41 per cent of women are bothered by online harm
28 per cent of men are bothered by online harm
48 per cent is the rise in revenues by social media companies in the UK in 2021
42 per cent of 13 to 64-year-olds have used a VR game with headset

Online news in the UK consumed by adults

30 per cent visit BBC online daily
8 per cent visit the Daily Mail online daily
8 per cent visit The Sun online daily
7 per cent visit The Guardian online daily
6 per cent visit the Daily Mirror online daily

In Scotland, 42 per cent visit the Daily Record online daily
In Wales, 60 per cent visit walesonline daily
In Northern Ireland, 47 per cent visit Belfast Live daily

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