I’ve often spoken about the dangers of using a fake platform on Facebook.
It’s close neighbour is the stuff that they take down for breaching terms and conditions.
There’s two ways of looking at this. That companies are really sharp at taking stuff down. Or the glass half full version is that there’s a tsunami of crap out there.
Digital PR agency Reboot have published this league table of who takes down what and the numbers are eye-watering.
Facebook leads the way with 12 billion items, then YouTube with five billion, Instagram with 106 million, TikTok with 104 million and then Twitter on two million.
If anything, its Twitter that looks pretty small beer.