COVID COMMS #9: The thing that comms people need most is people



After seven weeks of lockdown it seems that comms people are missing other people the most.

Three times in the last few days it’s people rather than tools that people say they need.

It seems comms people miss someone to vent with, compare notes with, roll their eyes at and then move on to the next thing.

I’m not sure why that surprises me but it does.

But hearing it it somehow doesn’t surprise me at all.

At the heart of it, I think, is a feeling that we’re all in strange new territory. When the 19th century European settlers headed across America towards the promise of the Pacific blue coast of California they did so in wagon trains that shared the load.

What we’re doing is a similar journey separately but together.

It’s important to know you’re not alone, you’re doing the best you can and that connecting is the most human thing you can do.

Picture credit: Documerica / Flickr.

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1 Comment

  1. Substitute adult social care folk for comms folk and this works well in my world

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